I SEE FIRE
Not blindly following trends, but rather bringing them about, introducing them, even imposing them if you will. Listening to the direction in which market expectations are moving, showing options “outside the box”. This is exactly how ERA showed its choice in Mimara: completely unexpectedly it combined the incompatible: furniture, art, dance, architecture, nature, light and sound.
The collection “Naive wood by ERA” has been a real obsession of the entire team for several months now because it is very demanding, easily heads in the wrong direction, and requires constant attention during design. Therefore, ERA is especially proud of the new tables, lamps, hangers, furniture, which in addition to the story of eco-design, says a lot about the love of embracing natural forms.
The second Line ’18 collection consists of furniture signed by local designers, including Mirko Miličić, and fits in especially well with Naive Wood products. Lounge armchairs, club tables, new chests of drawers – with these products, local and foreign markets will get a real leader ready to dictate trends, not only in terms of shapes and colours but also in the types of wood used.